Marketing
Digital Marketing
Columbus, OH 2020

Genesis Audio Limited

Genesis Audio Limited is one of the premier audio video dealers in the United States. Their audience ranges from those interested in the latest smart home technology to state-of-the-art stereo equipment. We have worked with Genesis Audio Ltd. since they opened in 1999.

We have implemented several novel pages and articles to ease the transition from novice music lover to enthusiast. Leveraging new SEO tactics, our traffic count has grown four-fold in the last 12 months, and pages per session has increased 312%. We integrated a calendar that dovetails with the companies Microsoft Office 360 and Teams accounts.

This is their fourth generation website and incorporates the latest in html5, JQuery JavaScript and API based coding and hosted on a virtual private server.

Services

  • Web Development

  • Content Development

  • Graphic Design

  • On Site Marketing

  • Newsletter Campaigns

  • Social Media

  • Scheduling Integration

  • SEO

  • Heat Maps

  • AnalyzeMyURL

  • CompetitorSpy

  • RankMyCo

  • DigitalVista

Project
Highlights

This website integrates the latest features of design, tools and data analysis.

We utilized our prior website data analytic tools to understand how our visitors interacted with our site. We wanted to see if we had enhanced the user experience and improved the targeted metrics. Goals of this project were to show the extent of engineering and construction work both in the design, implementation and maintenance of the Chippewa River corridor.

  • HTML5
  • JavaScript
  • Jquery
  • Heat Maps
  • AnalyzeMyURL™
  • DigitalVista
01

Gallery Details

An essential element to show the engineering work was a novel image gallery. We implemented a custom  JQuery image gallery to showcase the yearly construction projects. The gallery  is able to show both images and project details while being fully responsive.

02

Technical Illustrations

Custom illustrations were created from photographs and populated throughout the website to increase interest and give uniqueness to over 160 pages of content.

03

Dynamic Assets

Custom scripts in JQuery created motion in dropdowns, sliders and reveals. Dynamic assets has been shown to increase engagement in a website that has over 160 pages.

04

Notes

Overall, the goals were met. There was increased engagement, time on site, and a lowered bounce rate. From the heat maps we learned to revise some of the most commonly accessed page content more easily found and positioned.

The percentage expresses rate of improvement from prior website performance, and is not actual visitor data.

  • Engagement
    47%
  • Time Spent
    63%
  • Bounce Rate
    27%
  • Pages Viewed
    38%
  • Return Visits
    18%

DESIGN



What we tried to achieve was a balance between high end, aspiration and approachability. Genesis Audio Ltd. offers products and services from a set of $250.00 headphones to a custom $250,000.00 Home Theater. It was essential that we showed a quality of life, yet approachable while delivering high value.

Design Highlights

Gallery shows photography we staged to document the scope and detail of Genesis Audio's installation capabilities. Equipment: All Canon equipment with custom tripod and a combination of direct and bounce lighting. Photographs were altered in Photoshop and Affinity Photo.

Photography
  • Canon Equipment

  • Passive Lighting Elements

  • Bounce / Direct Flash

Photo Manipulation
  • Adobe Photoshop

  • Affinity Photo

  • Adobe Illustrator

SUMMARY

01

STRATEGY

Social integration with an active API script enabling a Live Feed Facebook and Instagram posts. We designed a website that was attractive, had a rich array of media, to make exploring the site easy and inviting.

It was essential that we showed a quality of life, yet approachable while delivering high value.

02

IMPEMENTATION

We installed all Google Analytics, Google Dashboard, and HeatMaps and onsite marketing to track and understand customer behaviour on the website. Data was assessed using a/b variant comparisons.

Results recommended adjustments to repositioning of pages content and menu layout to improve visibility of the ost frequented pages and articles.

03

PERFORMANCE


  • Website Traffic grows at 18% per month

  • Page Views exceeding avg. of 3.3

  • Newsletter open rates over 32%

  • Onsite Marketing conversion of 12%

Portfolio Highlighted Case Studies

Genesis Audio Limited

Electronics

  • Client
    Genesis Audio Limited
  • Location
    Columbus, OH
  • Pages
    22
  • Date
    2020
  • Platform
    HTML5
  • Analytics
    DigitalVista
Engineering website

Engineering

  • Client
    Chippewa Subdistrict
  • Location
    Seville, OH
  • Pages
    127
  • Date
    2020
  • Platform
    HTML5
  • Analytics
    DigitalVista
Engineering website

Engineering

  • Client
    National Electric Coil
  • Location
    Columbus, OH
  • Pages
    77
  • Date
    2019
  • Platform
    HTML5
  • Analytics
    Client Managed
Electronics website

Electronics

  • Client
    Florida Smart Homes
  • Location
    Orlando, FL
  • Pages
    16
  • Date
    2018
  • Platform
    HTML5
  • Analytics
    DigitalVista