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Engineering & Manufacturing 
Digital Marketing | Branding 
Columbus, OH 2019 

Florida Smart Homes

Floridas Smart Homes is one of the premier audio video dealers in the United States. Their audience ranges from those interested in the latest smart home technology to state-of-the-art stereo equipment. We have worked with Florida Smart Homes since 2014.

Floridas Smart Homes has installed some of the most sophisticated and beautiful residential and commercial installations in the Orlando Florida area. We showcased them in a custom JavaScript gallery - highlighting their quality of design and installations.

Our first objective on this website was to make it fully responsive, so that all pages, menus and gallery, especially mobile perform perfectly.

We implemented a new category to showcase new arrivals and technologies: Digital Trends. In this manner we are able to not only describe new products, but also build those to capture as much SEO. Leveraging new SEO tactics, our traffic count has grown three-fold in the last 24 months, and pages per session has increased 312%.

Services

  • Web Development

  • Content Development

  • Graphic Design

  • Photoshop  

  • SEO

  • Technical Writing

  • Google Analytics

  • AnalyzeMyURL

Project
Highlights

The website incorporated some of Floridas Smart Homes impressive installations in the Orlando area.

The other challenge was distilling and organizing the hundreds of prior pages of web content into a website that would easily communicate their capabilities would be easily communicated in two paragraphs.

Branding, Brand Identity and distilling content were our key objectives.

  • Brand Identity
  • Branding
  • Content Organization
  • Graphic Design
  • Technical writing
  • Heat Maps
  • Data Analytics
  • Data Reporting
01

Gallery Details

An essential element to show the engineering work was a novel image gallery. We implemented a custom  JQuery image gallery to showcase the yearly construction projects. The gallery  is able to show both images and project details while being fully responsive.

02

Focus on  Community

We added a dedicated section to highlight the commitment of Florida Smart Homes to being accredited with several prominent organizations. These were promoted and co-linked by other websites.s

03

Dynamic Assets

Custom scripts in JavaScript were used to create a vertical slider at the top of the pages. We are able to modify this for specific categories and pages.

Custom scripts in JavaScript were used to create a vertical sliders at the top of the pages. We modify this for specific categories so the featured brands and products are relevant to the page content.

04

Notes

Goals of website were met for the client, and additions to the website are added as needed.

Improvement of other important attributes were achieved. The percentage expresses rate of improvement from prior website performance, as we do not disclose cient/visitor data.

  • Visitor Traffic
    61%
  • Time Spent
    38%
  • Orlando Visits
    64%
  • Smart Home Visitors
    38%
  • Visitor Growth in 24 mo.
    63%

DESIGN



For the ultra-competitive custom electronics in Orlando, Floriday, we used graphic design, colors and layout to communicate upscale while still deliveing cutting edge products and high value of service and personalization.   

Design Highlights

Gallery shows photography we staged to document the scope and detail of Genesis Audio's installation capabilities. Equipment: All Canon equipment with custom tripod and a combination of direct and bounce lighting. Photographs were altered in Photoshop and Affinity Photo.

Photography
  • Canon Equipment

  • Passive Lighting Elements

  • Bounce / Direct Flash

Photo Manipulation
  • Adobe Photoshop

  • Affinity Photo

  • Adobe Illustrator

SUMMARY

01

STRATEGY

Our goals were clearly established: establish brand identity, brand offering and communicate scopoe of offer.

It was essential that we attract the upscale client who is interested in smart home technology.

02

IMPLEMENTATION

We installed all Google Analytics, Google Dashboard,  and onsite marketing elements to track and understand customer behaviour on the website. Data was assessed using a/b variant comparisons.

Results recommended rearrangement of technical content and worlwide conent to attract more local Orlando, Clearwater visitors.

03

PERFORMANCE


  • Website Traffic improved has increased three fold in 24 months

  • Time on site average increased 27%

  • Website bounce rate decreased rates over 16%

  • Pages visited increased 37%

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