Floridas Smart Homes is one of the premier audio video dealers in the United States. Their audience ranges from those interested in the latest smart home technology to state-of-the-art stereo equipment. We have worked with Florida Smart Homes since 2014.
Floridas Smart Homes has installed some of the most sophisticated and beautiful residential and commercial installations in the Orlando Florida area. We showcased them in a custom JavaScript gallery - highlighting their quality of design and installations.
Our first objective on this website was to make it fully responsive, so that all pages, menus and gallery, especially mobile perform perfectly.
We implemented a new category to showcase new arrivals and technologies: Digital Trends. In this manner we are able to not only describe new products, but also build those to capture as much SEO. Leveraging new SEO tactics, our traffic count has grown three-fold in the last 24 months, and pages per session has increased 312%.
Project
Highlights
The website incorporated some of Floridas Smart Homes impressive installations in the Orlando area.
The other challenge was distilling and organizing the hundreds of prior pages of web content into a website that would easily communicate their capabilities would be easily communicated in two paragraphs.
Branding, Brand Identity and distilling content were our key objectives.
Gallery Details
An essential element to show the engineering work was a novel image gallery. We implemented a custom JQuery image gallery to showcase the yearly construction projects. The gallery is able to show both images and project details while being fully responsive.
Focus on Community
We added a dedicated section to highlight the commitment of Florida Smart Homes to being accredited with several prominent organizations. These were promoted and co-linked by other websites.s
Dynamic Assets
Custom scripts in JavaScript were used to create a vertical slider at the top of the pages. We are able to modify this for specific categories and pages.
Custom scripts in JavaScript were used to create a vertical sliders at the top of the pages. We modify this for specific categories so the featured brands and products are relevant to the page content.
Notes
Goals of website were met for the client, and additions to the website are added as needed.
Improvement of other important attributes were achieved. The percentage expresses rate of improvement from prior website performance, as we do not disclose cient/visitor data.
DESIGN
For the ultra-competitive custom electronics in Orlando, Floriday, we used graphic design, colors and layout to communicate upscale while still deliveing cutting edge products and high value of service and personalization.
Design Highlights
Gallery shows photography we staged to document the scope and detail of Genesis Audio's installation capabilities. Equipment: All Canon equipment with custom tripod and a combination of direct and bounce lighting. Photographs were altered in Photoshop and Affinity Photo.
Photography
Photo Manipulation
Our goals were clearly established: establish brand identity, brand offering and communicate scopoe of offer.
It was essential that we attract the upscale client who is interested in smart home technology.
We installed all Google Analytics, Google Dashboard, and onsite marketing elements to track and understand customer behaviour on the website. Data was assessed using a/b variant comparisons.
Results recommended rearrangement of technical content and worlwide conent to attract more local Orlando, Clearwater visitors.
