Services that Drive
AV Electronics Business

Marketing

Strategy

Marketing strategy comprises many facets: goal setting, deliverables, campaign development, content development, writing, SEO, a rich media library, and collateral. All elements should work in concert to engage, inform and persuade your audience.

Implementation

We offer a broad palette of tools to deliver a project from inception to implementation.

Developing content is the gathering of the appropriate media, then organizing, editing and positioning it for your target audience. Our contribution is the ability to research and understand the motivations of the intended audience and develop the appropriate mix of communications that fulfills the needs and aspirations of the reader.

Delivery

We provide a strong portfolio of delivery methods, websites, newsletters, brochures, posters, emails, and sales presentations. All are developed and designed to be an effective tool for many years in your marketing campaign.

Analytics

Data Delivers Insight

Living in the Age of Google has delivered marketing a new blade - Data. Never before have had so much access to abundant data. Analytics allows us to review, assess and refine your maketing efforts to be the most cost efficient and deliver the most effective results.

Data is a powerful blade, and we have some excellent tools to sharpen that blade, gain insight into your business: what works, what doesn't and what's possible.

Digital Scouting

Access to digital data of our digital marketplace allows us to scout our domain territory and competitors. We can assess their strengths, weaknesses and market opportunities. Knowledge of our competitive landscape is just as valuable as it was 1,000 years ago as it is today. With data, we can provide the best scouting report to gain insight, and deliver the best marketing performance possible.

SEO Optimization

Top rated organic Search Engine Optimization or SEO results don't occur overnight. They are part of a long-term strategy for the website and integrated into website's content. We have achieved #1 organic rankings in all desired keyword searches, across clients' respective markets.

Design

Graphic Design

Design and illustrations via a mouse, graphics, tablet or by hand, we can create graphics that provide the visual complement. We are fluent in a wide range of media, from 3D rendering programs to the industry standard - Adobe Illustrator and traditional drawing tools of pencil, watercolor, and pen & ink.

Publishing

High quality print solutions and engaging graphic design is a combination of programs, notably Photoshop, Illustrator and InDesign, and am fluent in all. We speak Adobe! If you need a 9' x 3' exhibit banner or an 8-1/2" x 11" brochure - we can design it and have it press-ready.

Media

Communication can take many forms: newsletters, presentations, brochures, email, and websites. Researching the targeted audience and developing a strong story line is our passion. Creating a presentation with a minimum of slide text requires experience and ability to synthesize information and data to its essence. If your presentation is data rich, we make graphs - gorgeous! Communication has many forms, and we provide them all.

AV Electronics Dealer Websites

We have six different websites ready-to-go to deliver you superior results right out of the box.

Our websites are named after cities in Ohio, and are designed to position your company as professional, well established and capable. Most of all, they feature advanced internal coding and software that has been proven to bring you top SEO results quickly.

CANTON

For the small AV Dealer with residential focus

Huron has been an excellent with both clients and visitors. The design allows for simple navigation but has many pages that showcase your work.

AV Dealer websites

DAYTON

For the AV Dealer with residential & commercial & security focus

Dayton has been excellent with both clients and visitors. The design allows for simple navigation but has many pages that showcase your work.

AV Dealer websites
AV Dealer Website

EASTLAKE
Eastlake works well for both products, services and high SEO results.

Eastlake performs well for small to medium sized AV Dealers.

HURON

For the AV Dealer with residential focus

Huron has been an excellent with both clients and visitors. The design allows for simple navigation but has many pages that showcase your work.

AV Dealer websites

IRONTON

For the AV Dealer with residential focus

Ironton has been an excellent with both clients and visitors. The design allows for simple navigation but has many pages that showcase your work.

Audio Video Dealer websites

KENT

For the AV Dealer with residential focus

KENT has been an excellent with both clients and visitors. The design allows for simple navigation but has many pages that showcase your work.

Video background

Marketing Media Tools

Tools to Achieve and Sustain Marketing Growth

Media touchpoints: websites, newsletters, brochures, illustrations and presentations.
All of these are resources for you, multiple touch points for your clients. Used collectively, these drive you to the front of your competition.

  • Websites can drive the most desirable business to your door

  • Newsletters keep you in touch and your customers informed

  • Brochures generate credibility and permanence for your business

  • Advertising to keep you highlighted above your competition

  • Posters for trade show displays, to take your stand high above the crowd

  • Videos can quickly communicate your brands core message

Websites

  • Websites serve three major needs: credibility, defining scope of service, sales generation

  • Your website portfolio can be a showcase for the scope, detail and quality of installation work

  • Websites can communicate a professional image of credibility, competence and permanence

  • A lead generator that brings customers who are interested in what you have to say

Brochures

  • Print puts something tangible in your prospect's hand. A literal impression

  • Brochures communicate and in ways words cannot, and can separate you from your competition

  • Edge to edge graphics with aqueous coatings for that rich, silky, quality look & feel

  • Single Tri-folds to 20 page brochures, we create, implement and deliver quality print projects.

Newsletters

  • View all aspects of your marketing efforts from a single screen

  • All website data - traffic, demographics, viewed and analyzed

  • All social data are able to be integrated, viewed and analyzed

  • All newsletter campaigns are able to be integrated, viewed and analyzed

  • All website onsite campaigns are able to be integrated, viewed and analyzed

  • Virtually all marketing platforms can feed data into one singular window

CompetitorSpy

  • View your competitors performance learn their strengths and weaknesses

  • View competitor visitor traffic over time and locations

  • View competitor visitor key search terms by volume and percentage

  • View analyze and compare competitor keyword ranking versus all competition

RankMyCo

  • Understand what search terms bring the most traffic in your area

  • Analyze your ranking position compared to competition

  • View the most desirable keywords and their value

  • Use this tool to focus on what brings you the most traffic and business

Kent AV

Kent is a more contemporary website with more extensive list of features that highlight your scope of services, portfolio and brands. Kent adds commercial, video and "Digital Trends" sections.

New website "KENT AV" is now available

  • Fully Responsive
  • 3 Categories
  • Front Page Slider
  • Retina Ready
  • Commercial Services

Digital Analysis 

Analytics

MarketingVista

Track all aspects of your marketing efforts, digital, social and newsletter campaigns from one vista. Bring the Age of Google and digital marketing into the 21st Century.

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Analytics

AnalyzeMyURL

Gain a clear understanding of how your website is performing... in clear non-technical terms that allow you to see what components need development.

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Analytics

RankMyCo

Understand what search terms bring the most traffic and possess the most value in your area, analyze your ranking position compared to the competition. Focus on what brings you the most traffic and profit.

Learn more
Analytics

CompetitorSpy

If you have identified your specialty or sub-speciality market, this tool identifies what your competitors are doing well to achieve top Google search rankings and potential dead ends so you can spend your time targeting more profitable markets instead.

Learn more