Services that Drive
AV Electronics Business
Strategy
Marketing strategy comprises many facets: goal setting, deliverables, campaign development, content development, writing, SEO, a rich media library, and collateral. All elements should work in concert to engage, inform and persuade your audience.
Implementation
We offer a broad palette of tools to deliver a project from inception to implementation.
Developing content is the gathering of the appropriate media, then organizing, editing and positioning it for your target audience. Our contribution is the ability to research and understand the motivations of the intended audience and develop the appropriate mix of communications that fulfills the needs and aspirations of the reader.
Delivery
We provide a strong portfolio of delivery methods, websites, newsletters, brochures, posters, emails, and sales presentations. All are developed and designed to be an effective tool for many years in your marketing campaign.
Data Delivers Insight
Living in the Age of Google has delivered marketing a new blade - Data. Never before have had so much access to abundant data. Analytics allows us to review, assess and refine your maketing efforts to be the most cost efficient and deliver the most effective results.
Data is a powerful blade, and we have some excellent tools to sharpen that blade, gain insight into your business: what works, what doesn't and what's possible.
Digital Scouting
Access to digital data of our digital marketplace allows us to scout our domain territory and competitors. We can assess their strengths, weaknesses and market opportunities. Knowledge of our competitive landscape is just as valuable as it was 1,000 years ago as it is today. With data, we can provide the best scouting report to gain insight, and deliver the best marketing performance possible.
SEO Optimization
Top rated organic Search Engine Optimization or SEO results don't occur overnight. They are part of a long-term strategy for the website and integrated into website's content. We have achieved #1 organic rankings in all desired keyword searches, across clients' respective markets.
Graphic Design
Design and illustrations via a mouse, graphics, tablet or by hand, we can create graphics that provide the visual complement. We are fluent in a wide range of media, from 3D rendering programs to the industry standard - Adobe Illustrator and traditional drawing tools of pencil, watercolor, and pen & ink.
Publishing
High quality print solutions and engaging graphic design is a combination of programs, notably Photoshop, Illustrator and InDesign, and am fluent in all. We speak Adobe! If you need a 9' x 3' exhibit banner or an 8-1/2" x 11" brochure - we can design it and have it press-ready.
Media
Communication can take many forms: newsletters, presentations, brochures, email, and websites. Researching the targeted audience and developing a strong story line is our passion. Creating a presentation with a minimum of slide text requires experience and ability to synthesize information and data to its essence. If your presentation is data rich, we make graphs - gorgeous! Communication has many forms, and we provide them all.
Marketing Media Tools
Tools to Achieve and Sustain Marketing Growth
Media touchpoints: websites, newsletters, brochures, illustrations and presentations.
All of these are resources for you, multiple touch points for your clients. Used collectively, these drive you to the front of your competition.
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Websites can drive the most desirable business to your door
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Newsletters keep you in touch and your customers informed
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Brochures generate credibility and permanence for your business
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Advertising to keep you highlighted above your competition
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Posters for trade show displays, to take your stand high above the crowd
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Videos can quickly communicate your brands core message
Websites
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Websites serve three major needs: credibility, defining scope of service, sales generation
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Your website portfolio can be a showcase for the scope, detail and quality of installation work
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Websites can communicate a professional image of credibility, competence and permanence
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A lead generator that brings customers who are interested in what you have to say
Brochures
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Print puts something tangible in your prospect's hand. A literal impression
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Brochures communicate and in ways words cannot, and can separate you from your competition
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Edge to edge graphics with aqueous coatings for that rich, silky, quality look & feel
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Single Tri-folds to 20 page brochures, we create, implement and deliver quality print projects.
Newsletters
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Keep in touch and be visible with your existing clients
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Promote current best-in-class practices and solutions in your industry
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Promote the latest technologies and products in an interesting way
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Promote local events that you support or contribute to your community
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Provide insight and advice that is relevant to your clients needs
Kent is a more contemporary website with more extensive list of features that highlight your scope of services, portfolio and brands. Kent adds commercial, video and "Digital Trends" sections.
New website "KENT AV" is now available
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Fully Responsive
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3 Categories
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Front Page Slider
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Retina Ready
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Commercial Services
MarketingVista™
Track all aspects of your marketing efforts, digital, social and newsletter campaigns from one vista. Bring the Age of Google and digital marketing into the 21st Century.
AnalyzeMyURL™
Gain a clear understanding of how your website is performing... in clear non-technical terms that allow you to see what components need development.
RankMyCo™
Understand what search terms bring the most traffic and possess the most value in your area, analyze your ranking position compared to the competition. Focus on what brings you the most traffic and profit.
CompetitorSpy™
If you have identified your specialty or sub-speciality market, this tool identifies what your competitors are doing well to achieve top Google search rankings and potential dead ends so you can spend your time targeting more profitable markets instead.